Did you know that the latest benchmark for online donor conversion from M+R Benchmarks is 19%? That’s just shy of 2 in 10 donors choosing to make a donation once they reach the donation page of a website. Here at Hubbub, we work with our customers to increase online donor conversion rates (hello, 50% conversion) and have the opportunity to learn a lot from our collaborations with customers. So, if you are looking to increase the number of donors making a gift online, read this post for our top tips!
In this blog, we’ll take a look at the ways a lead generation strategy can help your charity to build its community of supporters - ultimately leading to a more engaged and loyal audience of volunteers, ambassadors and donors.
What might we learn from understanding the motivations behind why major donors support these kinds of digital appeals? And how can we use that understanding to match major donors with those digital appeals that they might be most interested in supporting?
In celebration of Giving Tuesday Now, we're showcasing the many ways universities all over the world have come together to support Covid-19 relief efforts.
Much sooner than some of us in the charity sector may have anticipated, institutions and organisations from around the world are making the switch. Embracing digital as the main channel for fundraising campaign solicitations.
As the sector’s experts in keeping your alumni communities connected, your teams will be busy planning the ways in which you can keep personal relationships strong. To assist with this, we’ve come up with a few ideas that can be easily implemented by any alumni engagement team - no matter where in the world you, or your members, might be.
Culture is about how shared experiences can be developed, maintained and then nurtured into behaviour. Giving programs that rely on this culture therefore need to develop student experience, embed an understanding of the way an institution works, and carve out a hallowed place in the hearts and minds of the young people who pass through their doors.