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While there is a central donation form on the KCL website, we felt it wouldn’t be possible to provide the same donor experience as that of the Causes platform. If we wanted new donors to give, we knew the experience they had when making a donation would be essential to their journey.
Read their story"Compared to the experience donors would receive through our standard online donation page, it was obvious that a crowdfunding approach would leverage further donor support - meaning we could more easily reach our target."
Read their story