"Compared to the experience donors would receive through our standard online donation page, it was obvious that a crowdfunding approach would leverage further donor support - meaning we could more easily reach our target."

Crowdfunding has been a real revolution at Essex. We could see a subsection of potential donors that we weren’t able to reach due to the limited amount of resource we had. To increase donor numbers, we needed something that was bespoke to our University culture that would also inspire more donors to give than ever before.