What is a Giving Day?
A Giving Day (or Day of Giving) is a 24 hour digitally driven fundraising and engagement campaign with the goal of rallying a university's or nonprofit's community behind a particular cause.
The original and most famous Giving Day is #GivingTuesday and has since been embraced by universites and nonprofits across the globe looking to run their own campaigns.
About this Giving Day Guide
Giving Days can be a great tool to acquire new donors, kick off year end giving or motivate your donor base. This guide is intended to not only show you how to run a Giving Day but also take you on a journey so you have a clear vision for why you are running a Giving Day that consists of what it means for your institution and its community. Once you can clearly articulate the ‘why’ the planning becomes more coherent and you will find it easier to bring colleagues along with the journey.