5 love songs that will leave you wanting more from your next digital campaign

Valentine’s Day is all about that loving feeling. Love it or leave it, we have been inspired by our favourite love songs to suggest a few ways you can spread the love and increase donor engagement across your community.

I Will Always Love You

Nothing beats the unconditional love donors have for the causes they are most passionate about. Activities such as crowdfunding help embed a deeply rooted culture of giving among your wider community, including current students, staff, family and friends. To encourage a love that lasts, weave stories of crowdfunding success into the other messages your community receives, showing the good that is possible when everyone comes together. Then watch that love grow.

2 Become 1

As a rule, including match-funding opportunities alongside your giving day or crowdfunding campaign excites and incentivises your wider donor community. Match funding is also great for encouraging major donors to take part in digital campaigns, and may even inspire other major donors to join in leading the charge.

Love Generation

A heightened sense of attachment is often strongest among the generations who left an institution most recently. Embrace the opportunity to encourage students and younger supporters to give and take part. If you would rather not make a direct ask, see whether current students and recent graduates will act as ambassadors for your campaign, spreading the word among their networks. With a one-in-four response rate, a peer-to-peer ask could be just the thing to expand overall participation.

Hello (Is It Me You’re Looking For?)

Choosing the right audience matters. Pick the wrong segments and you limit your chances of digital giving success. Some segments are more ready to give than others, and some need specific content to spark their giving. Segment your audiences, tailor your messages, and test what drives engagement so you learn what your community likes. Need to warm up a segment? Start talking to them now about the impact of their support, so that by the time your next campaign comes round they are ready to be asked.

You Give Love a Bad Name

No two supporters are the same, so do not go breaking their hearts. There is a lot to be said for personalising the messages your donors receive and the journeys you create for them. Take time to consider how you communicate, turning people onto the idea of giving rather than off it altogether. Supporters lost to poor messaging can be hard to win back.

Spread the love

Whether you have been inspired by a bit of Whitney, Bon Jovi or Mr Richie himself, we hope these tips leave you with some ways to embrace that giving feeling this Valentine’s Day.