Adrian Beney, Partner of More Partnership delivered a highly informative presentation at Hubbub’s Digital Giving Day about the latest changes in regulations and how they affect fundraising and digital programs.
The changing regulatory environment is not stopping people from fundraising, but the processing of data must be fair from now on.
According to Adrian, it is a challenge to make processing fair and these are the fundamentals of fair processing of data:
Evidence of consent is crucial from now on and digital communication and social media have a significant role in getting consent.
Here’s an overview in case you’re wondering whether you need a consent to contact someone.
There is a need for co-operation within different parts of the same organisation in order to increase the effectiveness when controlling consent. Here some tips from Adrian on controlling consent: