This webinar is led by Heather Eggelton, one of Hubbub's most experienced consultants in understanding how to use data to drive your regular giving programme. In the webinar, Heather will cover:
- Definitions - what does data even mean?
- Data collection and cleansing - the who, what, where, when, why and how
- Segmentation - where to start and how to see it through
- Analysis - Using your results to make data-led decisions
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