What you'll learn
One of the most powerful differences with digital channels is the ability to learn more about what’s happening with your campaigns in real-time. Are donors visiting your website, where on the website are they spending their time, are users converting to donors? All of these are great questions to ask - and Google Analytics holds the answer to all of them.
In this webinar we talk about how to get started with and how to configure Google Analytics in such a way that it tells you what you need to know. In doing so, you'll be able to use the data you gain to help make important decisions that will guide your campaigns towards success.