Understand your supporters, not just count them

Introducing Surveys

Most fundraising surveys ask a flat list of questions, dump the answers into a spreadsheet, and leave someone to make sense of it weeks later. Supporters feel it, response rates suffer, and the insight arrives too late to be useful.

Hubbub Surveys is built to do far better. It treats a survey as a two-way conversation with each supporter, adapts as they answer, and uses AI to turn every response, including the messy free-text ones, into clear, decision-ready insight. It is designed from the ground up for fundraising and supporter engagement, so the questions, the analysis and the reporting all speak your language: donors, legators, warmth, propensity, segments.

Whether you want to understand your community, test a campaign message, gather feedback after an event, or find the supporters most likely to leave a gift in their will, Surveys gives you the whole journey, from the first question to the boardroom slide.

Product features

Question design that adapts to every respondent

Great insight starts with great questions, so we make them easy to build and genuinely intelligent.

• A drag-and-drop builder with every question type you need: multiple choice, scales, ranking, matrix, sliders, file upload, and rich open text.
• Powerful dynamic branching and skip logic, so each supporter only ever sees the questions that are relevant to them. A major donor and a first-time giver can take completely different routes through the same survey.
• Deeper-dig follow-ups: when an answer is interesting, Surveys can automatically ask a smart, AI-generated follow-up to find out why, capturing the “because” that flat surveys always miss.
• Personalisation and piping: greet supporters by name, reference their last gift or the fund they support, and carry earlier answers forward so the survey feels tailored, not generic.
• Accessibility and mobile-first design as standard, because most supporters will answer on a phone.

Interactive, conversational answering

Surveys can run as a classic form or as a friendly, one-question-at-a-time conversation that feels closer to a chat than a questionnaire.

• Conversational mode keeps engagement high and abandonment low.
• Supporters can ask a question back, and get a helpful, on-brand answer, so a survey can inform as well as collect.
• Progress saving lets people pause and pick up later without losing their place.

Distribution that meets supporters where they are

• Share by email, SMS, QR code, social link, website embed or unique personal link.
• Every personal link is tied to a known supporter, so responses attach to the right record automatically, with no manual matching.
• Anonymous and public modes when you need them, with clear consent capture built in.
• Reminders and scheduling to lift completion rates without extra work.

Abandonment journeys and re-engagement

A half-finished survey is a signal, not a dead end.

• See exactly where people drop off, question by question, so you can fix friction fast.
• Automated abandonment journeys gently invite supporters to come back and finish, from where they left off.
• Partial responses are still captured and analysed, so no insight is wasted.

AI collation and analysis

This is where Surveys pulls ahead. Open text is usually the richest and most ignored part of any survey, because reading it at scale is painful. We make it effortless.

• Automatic theme detection groups thousands of comments into the handful of things people actually said.
• Sentiment and emotion scoring shows you not just what supporters think, but how strongly they feel it.
• AI summaries turn a long response set into a short, honest narrative, with the representative quotes to back it up.
• Ask your data questions in plain language (“what did lapsed donors say about why they stopped?”) and get an answer drawn from the responses.
• Everything is traceable back to the underlying answers, so you can trust it and dig in.

Live dashboards and reporting

• Real-time dashboards update as responses arrive, so you can watch a campaign survey land live.
• Filter and cross-tabulate by any segment, tag, gift band, or answer, to compare how different groups responded.
• Detailed, exportable reports for the record, and clean data export or direct CRM sync for the analysts.
• One-click, presentation-ready decks that summarise the findings for leadership and trustees, so the insight actually reaches the people who make decisions.

Built for fundraising

Surveys is not a generic form tool with a charity logo on it. It is part of the Hubbub platform.

• Rich tagging throughout, so responses feed straight into segmentation and stewardship.
• Signals that matter to fundraisers: warmth, engagement, propensity, legacy intent, and consent to keep in touch.
• Connects to your donor data, so a survey response can update a supporter record, trigger a follow-up, or feed a campaign.
• The same warm, human, on-brand experience your supporters get everywhere else with Hubbub.

From question to decision

The point of a survey is not the survey. It is the decision you make afterwards. Hubbub Surveys is built around that: intelligent questions in, clear insight out, and everything in between handled for you. Ask better, understand faster, and act with confidence.