Thank you for your submission! We've had to make a few assumptions here:
Scenario A - As Submitted, but with Calling Assumptions made, and average Oxbridge email rates used
The graphs show the probability of achieving certain financial and donor targets. The day as planned we would imagine delivering around 250-300 donors, and around £25k (without any challenges or matched giving) - see the peaks of the graphs below for the most likely outcomes.
Scenario B - As Submitted, but without any calling
In Scenario B, it's very similar but without the calling programme included, numbers drop by 100-150 donors and around £15k.
Scenario C - As Submitted, with calling programme, added matched and challenge giving
In Scenario C, we added in challenge and matched giving along with the calling programme (£25k, structured as described above).
Scenario D - As Submitted, with calling programme, adjusted for Exeter's great email rates (but without matched/challenge giving)
In Scenario D, we increased email giving rates in proportion to the open and click through rates you reported on your form. These show substantial increases in performance due to a very engaged email audience. These donor numbers are achievable for you, given what you submitted.
Scenario E - With great email response rates, with calling programme, and with matched/challenge giving of £25k
Your "super scenario"! In this scenario, the single biggest thing you can do to increase the overall total is to secure more matched or challenge giving, or really push up ask amounts - as these are about the highest donor numbers we think are likely for the day, given the audiences and plan structure. But everything additional you secure as matched/challenge giving is likely to just be added on top of this total - if you're careful to set challenge targets so you know they are achievable. So if you secured £50k in total challenges/matched giving, we'd expect the same donor numbers, but to raise around £72.5k (£25k more than in the below), and so on.