If you're running an online campaign, the most powerful tool you'll have at your disposal is the ability to increase donations through email. But not all emails get the same response rate - and there's a lot to consider. How often do you send your emails? What do you say? Who is the email from? What does the subject line need to be to grab the reader's attention? What do you need to consider in the current climate we're all fundraising in? And many other questions that we'll try to answer in the hour we have together.