Campaign messaging needs to be positive, clear and consistent. This quality of messaging is rarely arrived at by individuals alone. Instead, it is generally advisable to arrange campaign messaging workshops, typically of the following form:
We recommend undertaking these exercises as soon as possible. Messaging is absolutely central to creating campaign materials and to campaign storytelling, which is itself absolutely essential to the virality of the campaign. Messaging for the campaign is therefore more important than any other section included here.
We are happy to assist either by running the workshop, or by providing recommendations of others who can facilitate. Alternatively we can signpost some digital resources to help you run these workshops in house.
Once you have decided on your key campaign messages, you need to create a simple pack of supporter materials, including:
This material needs to be created and published somewhere easily accessible to all relevant parties before, during and after the campaign.