Solution
Spark the joy that brings giving and engagement to your giving day
Create moments that bring your whole community together around a shared purpose.
Our Giving Day platform gives you the tools you need to create an incredible 24-hour buzz that's centred around highly engaging supporter experiences.
Live engagement metrics
Real-time totalisers and countdowns create momentum and inspire participation as progress unfolds throughout the day.
Frictionless giving
Intuitive forms, worldwide currency support, and multiple donation channels remove barriers to giving.
Community celebration
Donor walls, leaderboards, and competitive features build a public culture of giving across your institution.
Flexible support models
Choose from platform-only, consultancy partnership, or full-service options tailored to your team's capacity.
Data and insights
What we can tell you about your Giving Days data
Giving Days generate a burst of data in forty-eight hours that most teams never get time to read. We read it for you.
- Segmentation that holds up: who gave, who gave for the first time, who came back, and which segments actually responded to which ask.
- High-value prospects surfaced from behaviour on the day, not from a wealth screen: the people whose giving pattern says there is more there.
- Multi-year repeat donors identified across campaigns, so the people quietly giving every year stop being invisible.
- Upgrade opportunities, with the evidence for the ask amount rather than a round number.
- Donors worth converting to another channel: regular giving, a legacy conversation, or the telephone programme.
- Recommendations for the next one, based on what your own data did rather than on sector averages.
How it looks
Yours, not ours
Out of the box you set your logo, colours and typefaces, and the site looks like you. Where that is not enough, we build the front end to your own design system and accessibility standard instead, so it reads as part of your website rather than as a platform you bought.
Inside the platform
See the product in action
A look at the features your donors and your team will use, straight from real Hubbub campaigns.
Create a day your supporters will remember
While giving happens year-round, there’s something special about bringing your community together, for one day, where their collective impact can be seen by the entire world. Long are the days where giving only happens behind closed doors. With a giving day, you can bring donors and ambassadors together in a public effort to raise awareness, engagement and the vital funds your institution needs to change lives and to leave a lasting impact on the world.
Bring your day to life
We’ve harnessed our understanding of giving days to create an intuitive platform that showcases the stories your supporters will love. Inspire donors and ambassadors alike to give and share with emotive videos and images that capture the good behind their giving.
A familiar face
Your brand is powerful and we only want to enhance the familiarity that comes with giving to your institution - engaging supporters, at all levels, at every step of their journey. That’s why your Giving Day platform will be fully branded, making sure your donors have a seamless giving experience.
Easy-to-use forms
Our intuitive and easy-to-use forms ensure donors can make their donation quickly and with minimal fuss. Donors won’t be asked for unnecessary details that make giving more complicated than it should be, ensuring you don’t risk losing vital donations.
Truly worldwide giving
Your Giving Day platform will accept donations from all over the world and in multiple currencies. This ensures that donors, no matter where they are in the world, have the same amazing giving experience.
Customised ‘thank you’ emails
With customised email templates, you’ll be able to adapt and personalise messages to your donors that are the perfect combination of confirming the necessary details, while also reminding them why giving is so crucially important.
A customisable platform built uniquely for your institution
Real-time proof of progress
Live totalisers and countdowns bring your giving day to life. They also create a constant buzz as the day develops, providing real-time proof of progress that inspires others to get involved as more and more donors give.
Challenges and matched funding
Matched giving opportunities can give your day the kick-start it needs, while donor-led challenges keep the spirit of giving alive. Both encouraging your supporters to reach certain milestones where even more funding will be unlocked.
Spark the competitive spirit
With donation maps and leaderboards, you’ll be able to generate a spirit of friendly competition between locations, alumni affiliations, departmental areas, donor numbers or funds raised.
Celebrate your donors
A virtual donor wall celebrates your donors’ contributions and showcases the collective impact of the wider community. It’s one more way your giving day will help to build a culture of giving across your institution.
Celebrate every gift
With the ability to add in offline gifts you can make sure every gift, and every donor, is represented on your Giving Day platform. Donors who make their gifts early via post, or on the day itself during a telephone appeal, will feel just as included in your giving day as donors who are making their gifts online.
Easily access your giving data
Because your platform will process gifts through Stripe, donations will be instantly received to your account. No waiting for third-party sites to process your donations. What’s more, you’ll have access to gift reports as and when you need them. We even have a data integration API to seamlessly transfer data to the latest versions of Blackbaud’s Raiser’s Edge.
Additional features
Coming soon page: build a buzz before giving day
Gather momentum before the day, giving your community a sneak peek of what your giving day has in store for them. You can also use the time before your giving day to recruit social ambassadors, to collect early donations or to promote matched giving opportunities to prospective major donors.
Post giving day mode: create a day full of lasting memories
Keep the energy of your giving day alive, ensuring everyone remembers just how successful and fun it was. Even after the countdown ends, your Giving Day platform will help you preserve the momentum you created, thanking donors and ambassadors alike for their generous contributions. You can also provide calls to action for those who missed out the opportunity to give, in retrospect.
Ambassadors platform: manage and motivate your ambassadors
Ambassadors play a big role in your giving day’s overall success. Your platform will help you to recruit, manage and motivate ambassadors at every stage of the process.
With the Ambassador’s platform add-on, you’ll be able to:
- Send regular updates on ambassador progress
- Create easily shareable messages for social media
- Direct ambassadors to their personalised toolkit
- Share images, videos and email templates
- Encourage competition with leaderboards
- Give away prizes to top ambassadors
Customer stories
“What an amazing 36 hours we had! We managed to exceed all our expectations.”
Tom Piercy, Head of Fundraising Programmes, University of York
“The Hubbub team have lived experience of running Giving Days, paired with a platform built for digital fundraising campaigns.”
Ben Nicoll, Development Officer (Annual Giving), Queensland University of Technology
“I cannot praise Hubbub highly enough. They were properly invested in our success.”
Georgie Grant Haworth, Development Director, Royal Grammar School Guildford
“Hubbub have a wealth of experience for customers to benefit from. Anyone considering a digital approach will benefit from teaming up with Hubbub.”
Jenna Rafferty, Digital Engagement Manager, London Business School
Support designed to suit your needs
Just the tech
Use our Giving Day platform as a stand-alone and run a successful giving day with your own stellar team.
Tech and consultancy
Use our Giving Day platform and work with our giving day experts to gain the skills and confidence you need to run your giving day.
Full Service
If team size, resource or expertise feel like barriers to running a successful giving day, our team can step in to do the heavy lifting.
Standard Support: with you every step of the way
Before the day we’ll be in regular contact to check everything is running smoothly with the set-up of your platform. On the day itself, we’ll provide 24-hour support to help with any technical issues. If needed, we can also be available in-person to help your team evaluate the progress of your giving day.
Why integrate a giving day into your wider giving and engagement strategy
Use the enthusiasm and energy of a giving day to raise the profile of giving at your institution.
- Raise the profile of your institution by showcasing the causes you’re best known for. All while igniting the passions of your donors.
- Create a lasting culture of year-round giving that can be felt across your entire institution, by every member of your community.
- Strengthen your overall giving strategy and organisational goals by embracing the latest digital thinking around what drives successful digital donor engagement.
- Use powerful storytelling, personalised emails and social proof to demonstrate the impact donors have on your cause, encouraging even more participation.
- Combine the digital donor experience with channels such as telephone and direct mail to help convert more potential supporters into loyal donors.
- Remove barriers that make giving complicated for your donors and replace them with experiences that will boost your institution’s income and participation.
Why institutions choose Hubbub
Ambitious targets. Limited time. Technology that holds you back.
Fundraising teams are being asked to reach more donors and raise more income, often without additional capacity, specialist expertise or the right tools. We give you the technology, structure and experienced support to move forward with confidence.
Expertise you can use
Work with people who understand annual giving because they have delivered campaigns from inside fundraising teams themselves. Giving days, telephone campaigns, crowdfunding, auctions and year-round programmes, with universities, colleges, schools and charities.
Technology built for fundraising
Purpose-built platforms designed around donor participation, campaign performance and long-term engagement, rather than general-purpose tools bent into shape.
Capacity when you need it
Add experienced strategic and delivery support without having to grow your permanent team. A named consultant and a dedicated platform team, from early planning through to campaign day.
A proven, lower-risk approach
Follow a clear methodology refined across more than 300 Giving Days, with visible milestones, dedicated support and evidence from institutions like yours.
Technology shaped by more than 300 Giving Days, and by the people who ran them, working as one to deliver a campaign your community will remember.
Trusted by leading institutions
Let's talk about your next campaign
A 30-minute conversation with someone who has run campaigns like yours, no hard sell.
Talk to a fundraising expert