One of the major benefits of running a Giving Day is the opportunity to engage with a wider audience of potential donors. This is especially true during the early stages of introducing your Giving Day as a yearly activity because it engages donors in different ways that may not have been tried before. Giving Days are also very public - and this increased (and overwhelmingly positive) display of giving pulls in new donors through the excitement and enthusiasm displayed by those already taking part. And, if done well, the day is seen as a roaring success with new and current donors alike.
For most Giving Days, donor engagement comes from the steady stream of emails that are sent in the lead up to and on the Giving Day itself. These emails are usually sent by the Development Office - usually to those already engaged as a donor or alumni and who the team may already have a relationship with. On average, Hubbub customers see 80% to 90% of their Giving Day donations coming directly from these emails.
For those donors who are less engaged with the activities of the Development Office, and who perhaps have warmer relationships with fellow alumni, parents and other supporters, creating an Ambassadors programme that runs alongside your Giving Day can be a great way to welcome even more donors.
From running more than 200 Giving Days worldwide with a variety of customers throughout the education and charity sector, we know that Ambassadors programmes work best when they are well resourced. Just like your donors, it’s crucial that Ambassadors are taken on their own engagement journey - leading each one towards a collective action you want the larger group to take. And when combined with the Ambassadors add on within our Giving Day platform, a well resourced and managed Ambassadors programme can increase donor numbers by 10% to 25%.
If you are keen to increase donor numbers through Ambassador engagement, here are a few steps you can take:
By following these steps you can start to engage with a whole new audience of donors - increasing the impact that your entire community can have during your Giving Day.
Download your copy of Hubbub’s Ambassadors Engagement Toolkit (below) and take a look at our Giving Day Platform.
If you would like to speak to our team about how we can work together on your upcoming Giving Day - please get in touch.
Curious about the role that emails plays in creating a successful Giving Day? Read this Q&A from host Kat Carter to find our more.