Insights
Crafting Digital Strategy for Successful Fundraising: A Round-up of Top Sector Insights
It's been another insightful month as we've scoured the web to bring you the very best in fundraising knowledge and advice. These blogs and articles delve into digital strategies, data use, donor retention, volunteer engagement and much more. Let's delve right into the takeaways.
Rethinking Fundraising Messaging in Uncertain Times
2025 may be a year of unique challenges, but it doesn't mean fundraising should take a back seat. In fact, it is all about cultivating the right approach. Future Fundraising Now offers some sterling advice – specifically seven powerful tips – to help nonprofits effectively communicate their message and end their fundraising year on a high note:
https://futurefundraisingnow.com/2025/10/7-year-end-messaging-tips-for-this-weird-year/
Adapting to these new circumstances, Clairification provides a critique of online renewal strategies, offering guidance on honing your header text, content, and follow-through methods:
https://clairification.com/2025/09/29/fundraising-donts-vs-dos-annual-online-appeal-strategy/
And talking of adaptation, Future Fundraising Now also points out the dangers of siloed fundraising. A holistic, integrated approach can offer fruitful outcomes:
https://futurefundraisingnow.com/2025/10/4-ways-to-beat-destructive-silos-in-fundraising/
The Power of Authenticity in Fundraising
One of our favourite reads comes from The Agitator. Their argument for authenticity in nonprofit organisations truly resonates with us. Simply projecting an image of trustworthiness isn't enough – it must be genuine to truly engage donors:
https://agitator.thedonorvoice.com/teaching-a-monkey-to-wear-a-tie-doesnt-make-it-a-banker/
Overcoming Donor Objections
In the world of fundraising, objections are an inevitable part of the process. Thankfully, the Bloomerang Blog provides a practical primer on how to effectively address donor concerns. Combining active listening with understanding is the formula for turning an objection into opportunity:
https://bloomerang.com/blog/donor-objections-a-primer/
For those dedicated to their fundraising craft, Nonprofit Hub has an engaging podcast on navigating nonprofit funding challenges featuring insights from Charlyn Moss:
https://nonprofithub.org/money-matters-navigating-nonprofit-funding-challenges-charlyn-moss/
Taking Online Fundraising From Good to Great
Online fundraising is not a negligible fringe concept anymore. Since the inception of the "Donate Now" button, digital fundraising has undergone a revolution. Catch up with the evolution of this form of fundraising – and how your nonprofit can make the most of it – on Nonprofit Tech for Good:
https://www.nptechforgood.com/2025/10/05/10-online-fundraising-best-practices-for-nonprofits-3/
Working With Meaningful Data
Finally, bringing the world of baseball statistics into fundraising, The Agitator encourages nonprofits to focus on context rather than just raw data – a powerful insight that changes how we approach and interpret data in fundraising:
https://agitator.thedonorvoice.com/does-your-copy-have-a-z-score-problem/
Tackling the Big Issues
Our monthly roundup wouldn't be complete without considering the ongoing issues of donor retention and volunteer engagement. Clairification offers valuable insights into why nonprofits are struggling with donor retention:
https://clairification.com/2025/10/06/arent-nonprofits-retaining-donors-3/
Meanwhile, Nonprofit Hub sheds light on the challenges in maintaining volunteer engagement:
https://nonprofithub.org/what-are-the-biggest-barriers-to-volunteer-engagement/
The Power of Voice in Fundraising
This month, our very own Jonathan May explores how telephone fundraising is still relevant, especially if it integrates modern voice technology, in his piece on Hubbub:
https://www.hubbub.net/blog/rebuilding-the-voice-why-telephone-fundraising-still-works---once-were-welcome
As fundraising tools and strategies evolve, our sector must adapt and grow, too.
How Hubbub Can Help
Whether it's aiding in your Giving Days, improving your Telephone Campaigns, boosting your Causes, revamping your crowdfunding strategies, inspiring your Challenge Weeks or enhancing your Donor Engagement, we've got a range of tools that harness the power of AI to assist your fundraising efforts. Don't forget about FundCoach, our voice training tool for fundraisers, which could revolutionise how you communicate with your donors.
Stay up to speed with the evolving fundraising sector by subscribing to our newsletter or getting in touch with us. Let's navigate the future of fundraising together.
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