Insights
Hello, fundraisers extraordinaire! As September gently bows out, we're taking a moment to reflect on the key trends, challenges, and opportunities that have been a talking point in the sector recently. We've gone through a rich diversity of insightful articles, bringing you the most relevant ones, packed with strategies and insight that your nonprofit can use to bolster its fundraising.
Recognising the invaluable contributions of donors and showing heartfelt gratitude has always been at the heart of successful fundraisers. The author at Future Fundraising Now (https://futurefundraisingnow.com/2025/09/poor-thanking-mr-yuk-fundraising-part-1/) points out how an ineffective thanking strategy can be a stumbling block to a fundraising campaign. We couldn't agree more!
In the same context, our friends at Clairification (https://clairification.com/2025/09/01/why-people-give-to-you/) have shared invaluable insights on why people choose to give to your cause, underscoring the profound emotional motivations at play. By aligning these drivers with your brand story, you can create a more profound connection with your donors, boost engagement, and build sustainable support for your cause.
According to The Agitator (https://agitator.thedonorvoice.com/gen-z-to-save-the-day-2/), Gen Z's potential to drive social impact through digital mediums is reshaping the fundraising space significantly. With their deep-rooted inclination to engage in causes, this generation could give your fundraising campaign a much-needed boost.
Greater innovation is a recurring theme across recent sector articles. Nonprofit Tech for Good (https://www.nptechforgood.com/2025/08/30/now-available-on-demand-our-certificate-in-social-media-marketing-fundraising-program/) highlighted the importance of leveraging social media for fundraising while Nonprofit Hub (https://nonprofithub.org/rethinking-innovation-in-nonprofits-leah-kral/) invites nonprofits to rethink their approach to innovation and strategic planning. Collective approaches to giving, collaborative storytelling, and community-driven campaigns continue to demonstrate their effectiveness in building momentum.
As for data, Colleen Dilenschneider's KYOB (https://www.colleendilen.com/2025/09/10/limits-of-nps/) draws attention to the limitations of the Net Promoter Score (NPS) as a diagnostic tool, highlighting the need for a more granular approach to data analysis. The segmentation of donors based on their interaction with your cause, as suggested by The Agitator (https://agitator.thedonorvoice.com/responsive-multiples-the-donors-you-cant-treat-like-clones/), provides a more detailed understanding of your donor base.
If you are looking to apply these insights in practice, Hubbub’s tools are designed to make it easier to:
To sum it up, it's all about gratitude, understanding your supporters, harnessing the energy of Gen Z, embracing innovation, and leveraging data to optimise your fundraising. Here’s to a fruitful October filled with successful fundraising!
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