Insights
Tapping into Recent Trends: Insights on Digital Strategy, Data Utilisation, and AI in Fundraising
Welcome back to the Hubbub blog, where we like to keep our finger on the sector's pulse. This week we’ve been soaking up some fascinating articles revolving around digital strategy, data usage and the game-changing sphere of AI. Let's take a deep dive into what we've discovered, and how it all ties into our innovative solutions.
Honing Your Digital Strategy
The Agitator provides a great decade wide overview of fundraising trends, highlighting the victories and pitfalls encountered in Ten Years of Hope, Hype, and Heartburn. This reflects a lot of the learnings and donor engagement challenges we've faced in developing our variety of offerings like Giving Days and Challenge Weeks, and we strive to keep learning, adapting and improving to riding the wave of digital developments.
Moving on, *Future Fundraising Now* advises on the art of balance in How to avoid asking donors to give while raising funds. It’s a delicate dance: too direct, and you risk sounding desperate; too vague, and people might miss your 'ask'. Our Telephone Campaign offering is centred around both the technology and the trained dialog that champions this concept, facilitating effective conversations while keeping engagement vibrant and natural.
Crafting Compelling Appeals
Claire Alixson, in her article Top 10 Tips to Passionate, Colorful Appeal Writing, nudges us towards emotionally resonant communication. Knowing your audience and aligning your appeals accordingly helps. The Agitator explores this in a fascinating read titled You or We?, unravelling how a simple pronoun switch can create a more potent connection with your donor base.
Beware though, the lure of the newest, freshest approach has its dangers. The shiny new toy syndrome can, as Future Fundraising Now outlines, become the Killer of effective fundraising. The trick is to keep an eye on the shiny new gems but not lose sight of our tried and tested concepts and campaigns. Sometimes, you need to position both new and existing causes to different audiences in different ways; something we considered deeply when developing our Causes platform, which keeps the focus on impactful storytelling - the oldest trick in the book.
Utilising Data to Boost Fundraising
Bloomerang Blog urges non-profits to actively engage with Donor Advised Funds (DAFs) in its piece Every Day You Delay, DAF Dollars Go Somewhere Else. This shows how tapping into the data galaxy can lead to a significant augmentation in fundraising efforts.
Adapting to the AI Era
Nonprofit Tech for Good's initiative Our Certificate in AI for Marketing & Fundraising Program shows it's clear that AI is no longer optional. Our own AI voice training tool, FundCoach, is a step in this AI-powered direction, offering fundraisers access to AI-optimised training.
That's all for this week. Airlines don't serve the troposphere, so strap in for our next journey across the sector. If you're enjoying these insights, do subscribe to our newsletter or get in touch to be part of our community.
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