Hubbub Insights #3: The Power of Words, Distance and the Right Strategy

Welcome to another roundup of recent sector articles, curated to provide you with a smorgasbord of thought-provoking insights from across the fundraising domain. We've grouped them thematically for your ease and will blend them together with our usual Hubbub commentary, diving deeper into insights and reflections sparked by these pieces.

The Power of Words, Distance and the Right Strategy – Digital Strategy Highlights

Fundraising begins with effective communication, and Future Fundraising Now posits an intriguing semantic question: do we ask donors to "give" or to "donate"? The terms, they argue, evoke different feelings – one of active connection, the other a somewhat passive transfer. It's part of the broader conversation about creating a relationship with donors, and on that front, it aligns well with the insights from our Giving Days platform.

Similarly, The Agitator's article on distance, both literal and psychological, stresses the importance of making causes more relatable – something we often address in our Telephone Campaigns where we leverage the power of personal conversation in bridging gaps.

Furthermore, the same source spurs nonprofit leaders to look for strategy-oriented agencies that deliver more than just campaign materials.

Overcoming the Summer Slump, PayPal Pitfalls, and Strategy Guides

As we delve into the sector, the recurring theme of developing effective strategies resurfaces again in Bloomerang's exploration of combating the "summer slump". This season often-cited as a challenging period for non-profit fundraising might actually present unique opportunities to connect to your donors in a more personal way using our Crowdfunding and Challenge Week solutions.

Nonetheless, a hard lesson comes from Nonprofit Tech for Good regarding the potential pitfalls of relying heavily on PayPal Giving Fund. It's a reminder that no single method should be seen as a panacea. and that a diversified approach to fundraising can be more secure and effective.

A Human-first Digital Approach – The New Norm

Clairification brings the 'Human First, Digital Fast' mantra to the fore, a mantra closely aligned with our philosophy at Hubbub. But bringing 'human' and 'digital' together requires clear communication. Future Fundraising Now cautions against 'jargonosis', a disease that creates a disconnection that could deter potential donors.

Telling Stories Through Film – University Fundraising

Finally, Asia Philanthropy Circle's 'Inspiring Asia Micro Film Festival' showcases impactful stories from NGOs to promote inclusivity and sustainability in Asia. This initiative enlightens us on the potential power of our Video-Based Donor Engagement in telling stories that resonate with and inspire donors in university fundraising.

Thanks for joining us on this journey through diverse corners of the fundraising sector. It's clear that a thoughtful, human-first digital strategy is becoming increasingly pivotal in our space. Ready to dive deeper? Subscribe to our newsletter for regular insights or get in touch if you'd like to talk directly about how we can help your organisation.

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